Partner with

The Longest Lap

In March 2027, Dr Lucy Gossage runs the entire coastline of mainland Britain to raise £50,000 for Move Against Cancer - and to prove that movement changes lives during and after cancer.

Lucy Gossage

A note from Lucy

I have spent over fifteen years living two lives: one as a cancer doctor, the other as an endurance athlete. The Longest Lap brings them together.

I wanted a challenge that would push me to the edge of what I think is possible, and that would say something bigger than my own running - that movement can change lives during and after cancer.

This is an invitation to help me prove it.

Why Lucy

  • Consultant oncologist specialising in testicular cancer and germ cell tumours; joint head of the oncology service in Nottingham

  • Co-founder of Move Against Cancer and creator of 5K Your Way

  • Seven years as a professional triathlete - 14 Iron-distance wins, two top-ten World Championship finishes

  • Winner of the 2025 Montane Winter Spine Race. Female Fastest Known Time holder of the South West Coast Path (630 miles)

Reach & audience

19,000

Instagram followers

15k–125k

Views per reel during the Winter Spine Race

10+

Coastal 5K Your Way pop-up events

6 months

Of continuous weekly storytelling

AS FEATURED IN

BBC  ·  The Times  ·  Runner's World  ·  Run247  ·  British Journal of Sports Medicine podcast  ·  Tea & Trails

Partnership opportunities

Lucy is seeking a small number of aligned partners who want to help The Longest Lap create lasting impact - raising funds for Move Against Cancer, amplifying the benefits of exercise during and after cancer, and inspiring thousands of people to move in their own way.

The Ask

What’s Included

Headline Partner

  • One slot for a principle partner named alongside The Longest Lap across the whole campaign

  • Lead branding on site, press materials, events and six months of social

  • Funds the expedition, so every pound raised goes to the charity

  • Could also help with other partnerships below

  • £30,000 to cover six months on the road

  • Plus a contribution towards professional photography and film

Footwear Partner

  • Shoes, kit and waterproofs for 6,000 miles of British coastal weather

  • The most visible product placement of the campaign - worn daily in photography, film and press

  • 15 pairs of shoes · 6 sets of kit · 2 sets of waterproofs · 30 pairs of socks

  • Sent in scheduled drops around the route

  • Optional: product for giveaways at events

Nutrition Partner

  • Daily fuelling and recovery across 184 days of running

  • Pre-cooked meal delivery through Scotland - 2,400 miles, 11 weeks, hardest leg to resupply

  • Six months of product, in scheduled drops around the route

  • Optional: product for giveaways at events

Accommodation Partner

  • Accommodation along the route for entire challenge.

  • Around 160 nights across the route

  • As rooms, booking credit, or funding at ~£125/night (£20,000 total)

  • Partial support welcome — one region or one month

Community & Impact Partner

  • Organising and orchestrating ~10+ pop-up Coastal 5K Your Way events around the coast

  • Orchestrating key people living with and beyond cancer to join Lucy for sections of her challenge.

  • £1,000 to Move Against Cancer per event, plus delivery costs

  • Support one event in your area, or the full series

What Partners Receive

✓ Brand visibility throughout a six-month national campaign

✓ Integration into social content and storytelling

✓ Media and podcast exposure

✓ Association with a trusted oncologist and charity founder

✓ Employee engagement at Coastal 5K Your Way events

✓ A genuine role in a campaign that can improve lives

Most of all, partners help carry a simple message: movement can be a powerful tool during and after cancer, and everyone can move in their own way.